Agriculture Current Affair 12 November 2021

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On track to report Rs 1,000 cr revenue, says WayCool Foods CEO

Agriculture supply chain startup WayCool Foods and Products Pvt Ltd is ‘on track’ to report Rs 1,000 crore top line during the current financial year, nearly tripling its revenues registered last year, a top company official said.

The city-based company was also in the ‘process of a large fundraising’ to augment its “technology platform” and also fulfill its plan of having a presence in every pin code of Southern and Western regions, WayCool Foods and Products Pvt Ltd., chief executive officer and co-founder Karthik Jayaraman said.

“We have grown over 2.5 times in the last one year and in fact, we surpassed full year revenue of FY-21 by September of this year.. we are on track to hit Rs 1,000 crore revenue in the current financial year,” he told PTI.

Need to increase income of marginal, small farmers: Venkaiah Naidu

Vice President M Venkaiah Naidu on Sunday said the agriculture sector in India is characterised by small and marginal farmers, and there is a need to increase their income. Addressing the convocation of Dr Rajendra Prasad Central Agricultural University, Pusa at its Piprakothi campus in Motihari in Bihar’s East Champaran district, Naidu said it should be ensured that the sector is given all the support it needs for development and sustenance.

Farmer Producer Organisations (FPOs) can immensely help small and marginal farmers with forward (processing, marketing and export) and backward (input and extension services) linkages in the food supply chain, he said.

He emphasised the need to promote FPOs through handholding and capacity building.

‘Kumkum Bhindi’: UP’s new wonder crop

When ladyfinger goes ‘red’, it also becomes beneficial and nutritious. The new red variety of ladyfinger, aptly known as ‘Kumkum Bhindi’, is a wonder crop grown in Uttar Pradesh that will also double farmers’ income.

According to agriculture experts, ‘Kumkum Bhindi’ has 94 per cent polyunsaturated fat which reduces bad cholesterol. Along with it, its 66 per cent sodium content is helpful in controlling high blood pressure, while its 21 per cent iron reduces the chances of anaemia and 5 per cent amount of protein keeps the body’s metabolic system in order.

Umesh Saini, a resident of Anwarpur in Hapur, and Murli from Rampurbeh in Sitapur are happy with the cultivation of red ladyfinger.


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