DPIIT planning multi-media campaign to promote GI products
The commerce and industry ministry is planning a multi-media campaign to promote over 400 GI (Geographical Indication) products such as Darjeeling Tea, Chanderi Fabric, Mysore Silk, and Kashmir Walnut Wood Carving. “The Department for Promotion of Industry and Internal Trade (DPIIT) intends to empanel one or more audio-visual agencies to carry out various multi-media campaigns, production of advertising and promotional materials on a regular ongoing basis,” said the department’s notice inviting request for proposal.
The agency will also support the department in scaling up the GI campaign through manifold interventions, considered important for building a strong GI ecosystem, it said.
DPIIT, under the ministry, is looking to empanel reputed audio-visual agencies for GI promotion campaign.
Indian agri sector’s next growth phase to be driven by bio-stimulants, novel farming
FSG’s Agritech Report highlights emerging categories of the Indian agri-tech sector
The next phase of India’s agri-tech growth story will be driven by bio-stimulants, in-farm solutions, novel farming systems, and seed-to-fork traceability, according to a report by the consulting firm, FSG.
In its Agritech Report 2022 titled, ‘What’s next for Indian agri-tech? Emerging opportunities and the way forward for India’s agricultural technology sector’, FSG noted that the next wave of agri-tech growth in India will come from technological advancements in, and increased adoption of, sustainable inputs, in-farm solutions, novel farming systems, traceability, and agri-carbon.
Centre to cap State procurement fees at 2%, may save ₹4,000 cr
Food Ministry plans roping in private sector for purchase of grains for the Central pool
The Centre is planning to put a cap on total charges fixed by States over an above the minimum support price (MSP), which may bring down its expenditure on procurement incidentals by ₹4,000 crore, after coming up with a fixed charge as arhtiya commission from earlier flexible rates (in per cent),
The Centre is estimated to have spent about ₹14,000 crore on procuring 102.61 million tonnes (mt) of rice and wheat during 2021-22 only to pay arhtiya commission, market fees and other levies, fixed by the States. Local levies paid by the Centre made up 4.33 per cent of the economic cost of rice, estimated at ₹35.97/kg in 2021-22. Similarly, they comprised 4.41 per cent share in wheat cost of ₹24.99/kg.
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