Alphonso mango farmers from Konkan partner with food and tech platform Innoterra
Alphonso mango farmers from the Konkan region have partnered with Innoterra, a Swiss-Indian food and tech platform company to launch their brand, Ekyaam. Derived from the Sanskrit word ‘Ekam,’ which means ‘one’ and represents unity, Ekyaam represents both the status of Alphonso as the one mango (‘ek aam’ in Hindi), and the unity of the farmers in marketing Alphonso globally.
More than 2,000 Alphonso farmers in the Konkan region farmers have collaborated to provide consumers with the finest fruit consumption experience under brand Ekyaam. Fruits sold under the brand are being harvested from highly curated farms and are handled and ripened scientifically using FSSAI-approved methods. Each fruit is scanned individually before packaging to ensure that consumers get the best possible quality. Ekyaam offers 100 percent traceability – each fruit is marked with a QR code that allows customers to trace the fruit to the originating farm.
Ekyaam’s products will be available across major cities in India, starting with Mumbai, Delhi-NCR and Kolkata, and across multiple pack sizes. Efforts are underway for a pilot launch in premium international markets, starting with mainland Europe.
Parliamentary panel expresses concern over fall of farmers’ income in few states between 2015-16 and 2018-19
A parliamentary panel on Thursday said the Union Agriculture Ministry is far from ensuring doubling the income of farmers and pointed out that incomes have rather fallen in some states like Jharkhand, Madhya Pradesh, Nagaland and Odisha between 2015-16 and 2018-19. The committee has recommend the ministry to form a special team to figure out the reasons for falling farmers’ income in these states and take corrective steps.
The Standing Committee on Agriculture, Animal Husbandry and Food Processing presented its report in Parliament on Thursday related to ‘Demand of Grants’ for Ministry of Agriculture.
“It is a fact that many departments, organisations and ministries of Government of India are responsible for doubling of income of each and every farmers of this country within a fixed time frame,” the report said.
Madhya Pradesh govt to waive off mandi tax to boost export of wheat
The Madhya Pradesh government has decided not to levy tax on export of wheat produced in the state, and traders will be allowed to purchase wheat anywhere in the state on single license, Chief Minister Shivraj Singh Chouhan said on Thursday.
Chouhan, who was in Delhi on Thursday to meet Union Commerce Minister Piyush Goyal to discuss the wheat export issue, said: “There will be no mandi tax imposed on wheat exported from Madhya Pradesh. The government will provide all possible facilities to the exporters.”
He further stated that the exporters were allowed to buy wheat from mandis and also directly from the farmers.