Madhya Pradesh govt unveils “Chilli Chaha” mascot to rebrand the hot spice
In a bid to give a boost to falling production of the chilli crop in Nimar region of Madhya Pradesh, the state government has unveiled a mascot named “chilli chacha” for better marketing of the famous spice.The move comes against the backdrop of a drop in the cultivation of chilli apparently due to lack of interest from farmers in Nimar which is known for chilli pepper production.“We want to enhance chilli production in the Nimar region to boost the income of farmers. For this purpose, the government has unveiled the ‘Chilli Chacha’ mascot,” said State Horticulture and Food Processing Commissioner M Kali Durai.
IIT Mandi receives funding from NABARD to set up farm producer bodies
The Indian Institute of Technology Mandi along with the Enabling Women of Kamand (EWOK) Society of IIT Mandi will receive Rs.35 lakhs in an agreement with the National Bank For Agriculture And Rural Development (NABARD) to set up Farmer Producer Organisations (FPOs) in the Mandi district of Himachal Pradesh.
An FPO is a group of farm producers, with members as shareholders in an organisation. It is meant to help improve farmer incomes by helping them get better access to quality input,technology, credit and better marketing access through economies of scale.
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