Integrated Scheme for Agricultural Marketing (ISAM)

Integrated Scheme for Agricultural Marketing (ISAM)

Launched on: 1st April, 2014

Objective: The Scheme aims to develop agricultural marketing infrastructure, promote innovative and latest technologies in agricultural marketing infrastructure, encouraging private and cooperative sector investments, creation of scientific storage capacity for storing farm produce, ensuring a price to the farmers commensurate with the quality of the produce, create general awareness and provide training to farmers, entrepreneurs, market functionaries and other stakeholders on various aspects of agricultural marketing including grading, standardization and quality certification.

Its various Sub-Schemes are:

• Agricultural Marketing Infrastructure (AMI), the objective of this component is to create market infrastructure including Storage Infrastructure and Integrated Value Chain Projects (IVC)

• Marketing Research and Information Network (MRIN)

• Strengthening of Agmark Grading Facilities (SAGF)

• Agri-Business Development (ABD) through Venture Capital Assistance (VCA)

• Project Development Facility (PDF)

• Choudhary Charan Singh National Institute of Agriculture Marketing (NIAM). Target: The overall budgetary allocation for ISAM is 4548.00 crores during the XII Plan, of which 4000 crores is for AMI, 12.00 crores for MRIN, 6.00 crores for SAGF, 500.00 crores for ABD and 30.00 crores for NIAM.

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