Integrated Scheme for Agriculture and Marketing (ISAM)


Integrated Scheme for Agriculture and Marketing (ISAM)

 ISAM was stated in April, 2014 after merging 6 old schemes of 11th 5 year plan.

 The execution of this scheme is handled by Department of Agriculture and Cooperation, Ministry of Agriculture & Farmers Welfare.

Now ISAM have the following five sub schemes:

  1. Agricultural Marketing Infrastructure (AMI) (The schemes of Grameen Bhandaran Yojana (GBY) and Development/Strengthening of Agricultural Marketing Infrastructure, Grading and Standardization (AMIGS) is part of AMI)

  2. Marketing Research and Information Network (MRIN)

  3. Strengthening of Agmark Grading Facilities (SAGF)

  4. Agribusiness Development (ABD) through Venture Capital Assistance (VCA) and Project Development Facility (PDF) and

  5. Choudhary Charan Singh National Institute of Agriculture Marketing (NIAM). The main aim of this scheme is:

 Promotion of agri-marketing through creation of marketing and agribusiness infrastructure including storage, incentivize agri-market reforms, provide market linkages to farmers, provide access to agri-market information and support quality certification of agriculture commodities.

Agricultural Marketing Infrastructure (AMI) is the most important sub-scheme of ISAM.

 Government of India, under Ministry of Agriculture and Farmers Welfare has introduced the Agricultural Marketing Infrastructure (AMI) Scheme by merging the earlier Grameen Bhandaran Yojana (GBY) and the Scheme for Development/Strengthening of Agricultural Marketing Infrastructure, Grading and Standardization (AMIGS).

Objectives of the scheme

 To develop a robust agricultural marketing infrastructure for effective management of marketing surplus in agriculture, horticulture and allied sectors of dairy, poultry, fishery, livestock, and minor forest produce

 To promote innovative and latest technologies in agricultural marketing infrastructure

 To promote competitive alternative agricultural marketing infrastructure by encouraging investments from private and cooperative sectors

 To promote direct marketing to increase market efficiency with the aim of enhancing farmers’ income through reduction in intermediaries and handling channels

 To promote creation of scientific storage capacity for storing farm produce, processed farm produce, and agricultural inputs, etc. to reduce post-harvest and handling losses.

 To provide infrastructure facilities for grading, standardization and quality certification of agricultural produce

 To promote Integrated Value Chains (confined up to primary processing stage only) to enable vertical integration of farmers with primary processors

 To create general awareness and provide training on various aspects of agriculture marketing, including grading, standardization and quality certification
Who can benefit from this scheme?

 Individuals, Groups of farmers/growers

 Registered Farmer Producer Organisations (FPOs)

 Partnership/Proprietary firms, Companies, Corporations

 Self-Help Groups (SHGs)

 Non-Governmental Organizations (NGOs)

 Cooperatives & Cooperative Marketing Federations

 Autonomous bodies of the Government

 Local bodies (excluding Municipal Corporations for storage infrastructure projects), Panchayats, State agencies including State Government departments and autonomous organization/State-owned organizations

In Union Budget 2017-18, Rs. 1190 crore has been allocated to this scheme along with National Agriculture Market (NAM).

By the end of 2017-18, 55 lakh tons capacity rural godowns and 880 other storage infrastructure projects has been targeted under this scheme.


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